Hairball Clubs and Pet Adoptions?

by Diane Blankenburg  

In my six years with Nevada Humane Society, we have adopted out over 55,000 homeless pets. Creating and marketing our adoption promotions has been key to this success. Innovative ideas, hard-working staff, pure determination, and a never-dying passion for the cause have made our efforts successful. We’ll keep it up as long as the animals need us.

Over the years, we have borrowed, built on, and married ideas from anywhere and everywhere.

Valentine’s Day provided Speed Dating for pets. On Arbor Day, we gave out a free tree with each adoption. Cinco de Mayo presented a Chihuahua parade. Adopters could help liberate animals on the Fourth of July. And Halloween brought hundreds of children to the shelter for safe trick-or treating.

During the The Great Reno Balloon Race, you could feel uplifted by adopting a pet. During Hot August Nights, the public could adopt a classic pet or cruising buddy. Artown offered the Pawspective Art Show and Creative Kids for Critters at the shelter. February brought a fun Mardi Gras parade, New Orleans-style, right down to a canine king and feline queen.

TV shows inspired some of the most popular promotions. Adopters could spin the Wheel of Furtune for a discounted adoption or prize, stroll down Wisteria Lane with Desperate Housepets, or take home Real Housepets of Washoe County.

Businesses are often eager to partner with us on promotions. For specific periods of time, Mars Petcare donated a month’s supply of food and NV Energy gave out packs of energy-saving light bulbs (Save an Animal and Save Energy) to each adopter.

Sometimes it’s the specific needs of the shelters that dictate promotions. Shelters often have a lot of black cats and Adopt a Mini-Panther and All Dressed Up and Nowhere to Go were great ways to help these overlooked animals get noticed. When dozens of orange tabby cats were abandoned in a field, The Great Orange Cat Rescue helped all of them find new homes, as well as lots of other orange cats that were already in the shelter.

And sometimes we offered promotions for the pure fun of it like the Cats Meow & Bow Wow Luau or Woofstock. Our current promotion, The Hairball Club for Men, fits into this category. It’s a club for fellows who use their pet cat as a head cover up—a product that’s self cleaning, comes in a variety of sizes, shapes and colors, and satisfaction is guaranteed. (Check this out at

Creating these promotions has been a lot of fun for us but most rewarding is their success in helping thousands and thousands of homeless pets find wonderful homes in this great community.

Events that Help Animals

Hairball Club Pet Adoption Promotion, April 5 – 30 at Nevada Humane Society. Adopt adult cats for $25 and adult dogs for $50. 2825 Longley Ln, Reno. Call 775-856-2000 for more information.

Walk for Animals, May 18 at Sparks Marina. Register today to help raise funds for homeless pets. Brochures available at area businesses, download one or register online at



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