by Diane Blankenburg
I am currently co-teaching a shelter management certificate program through the University of the Pacific. The last module of the Community Programs course was called Community Relations—a term that seems very broad and somewhat vague. According to Gale Encyclopedia of Small Business, “community relations refers to the various methods companies use to establish and maintain a mutually beneficial relationship with the communities in which they operate. The underlying principal of community relations is that when a company accepts its civic responsibility and takes an active interest in the well-being of its community, then it gains a number of long-term benefits in terms of community support, loyalty, and good will.”
Although this definition was directed toward for-profit businesses, the concept is even more important in the non-profit world. Nevada Humane Society (NHS) and other animal shelters exist for the sole purpose of benefiting the community—both humans and animals. But they cannot succeed without a strong community backing and NHS has been blessed with one of the most compassionate and generous group of citizen supporters when it comes to homeless pets.
A great example of this good will can be found at the Rapscallion Seafood House & Bar on S. Wells Ave., a fine-dining mainstay in our community. For the third year in a row, NHS has been selected as one of the restaurant’s charities of the month. When you dine at Rapscallion for lunch or dinner during the month of February, just tell your server that you’re there to support NHS and 20% of your food bill will be donated to help homeless pets. This is just one of so many ways that Reno and Sparks businesses have stepped up to support our lifesaving mission.
NHS is dedicated to saving homeless pets but it is also committed to helping the people who play a key role in accomplishing our mission. We recognize how economically challenging life has been in this part of the country and look for ways to make it easier and more affordable to have pets. As a result, offerings of high-quality, low-cost spay/neuter services have been increased and low-cost vaccinations are now available by appointment at 775-856-2000 (ext. 333 for spay/neuter info and ext. 311 for vaccinations).
These services are in direct response to the overwhelming needs of our community. Charitable donations from businesses such as Rapscallion are the cornerstone for supporting these new programs. Community relations is a two-way street and it truly does take a village to provide a safety net for the homeless pets that depend on us.
Events that Help Animals
Doggie Palooza, February 22, 10 am to 6:30 pm, at the Nevada Humane Society shelter. Dog Marketplace, cool dogs available for adoption, and Hollywood dog trainer Joel Silverman. Admission is free. 2825 Longley Lane, Reno.
Beat the Heat and have your female cat fixed for just $20 at Nevada Humane Society, Through February 28. Call 775-856-2000 ext. 333 for an appointment. Sponsored by PetSmart Charities.